Apple generates a lot of news, and it can be hard to keep up. If your mind was on other things this week, our roundup of Apple-related headlines will bring you up to date.
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Intel’s art of wooing
For years Apple and Intel enjoyed a passionate corporate bromance, but their relationship took an understandable knock when the former decided to stop using the latter’s processors in the Mac range. It’s not me, it’s you, said Apple.
Like many spurned lovers, Intel kept a dignified silence for as long as it could, then promptly ruined the effect with a few ill-advised comments.
It published some unflattering benchmarks, which former Macworld US editor Jason Snell criticised for “inconsistent test platforms, shifting arguments, omitted data, and the not-so-faint whiff of desperation” . Then it released some punchy anti-Mac adverts (starring former “I’m a Mac” guy Justin Long) which, according to the Macalope, mean Apple is winning. Neither approach went down terribly well.
But it’s all fine, because Intel isn’t mad: it’s having the time of its life. In an interview the company’s CEO has referred to the situation as “competitive fun”, and insisted he is open to future collaboration with Apple.
Perhaps Intel has been employing the pick-up artist technique known as ‘negging’ (a technique which, perhaps to their credit, none of my colleagues have heard of). But one of Macworld’s Twitter followers has a different, and rather less flattering, view of the company’s strategic thinking.
Apple‘s code spills its secrets
Apple released a raft of new software betas this week, and the media immediately tore them to pieces looking for clues. They were not disappointed.
On the same morning, we reported that the new version of iPadOS 14.5 contained references to a mystery iPad; that tvOS 14.5 pointed strongly to an updated Apple TV with a new remote control; and that macOS Big Sur 11.3 mentioned two unreleased iMacs.
It’s entirely possible that all three clues will bear fruit in the form of actual products at Apple‘s highly anticipated…