iPad may join Aspirin, Heroin, as generic name, branding experts say – Fox News


Telegraph.co.uk

iPad may join Aspirin, Heroin, as generic name, branding experts say
Fox News
"For the vast majority, the idea of a tablet is really captured by the idea of an iPad,"' says Josh Davis, a manager at Abt Electronics in Chicago. "They gave birth to the whole category and brought it to life." SUMMARY SORRY, YOU LOSE: Brand names
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