Is Apple Stock (AAPL) A Buy? Recent Stock Performance & A Lookahead From Today’s Apple Event


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Key Takeaways

  • Apple Watch Ultra was the biggest surprise at Apple’s event (see below).
  • Safety features continue to define the Apple brand as the key focus and newest product features highlighted from the event.
  • Apple is a brand many people love to love and they are giving consumers good reason to continue with a focus on health and safety and some enjoyable upgrades to boot.

Apple just introduced its iPhone 14 series, Apple Watch Ultra and Apple Watch Series 8. There were a few surprises at this event, here are our favorites.

Top 9 Apple Surprises From Today’s Event

  1. Dynamic island, pill cut-out at top of screen
  2. The release of Apple Watch Ultra
  3. New upgrades to camera on iPhone
  4. Women’s health functionality with Apple Watch
  5. Crash detection and fall detection
  6. New bands for Apple Watch
  7. Improvements to affordable Apple Watch SE
  8. AirPod battery life and quality improvements.
  9. Apple Fitness+ is available to all iPhone users this fall, even without a watch.

iPhone 14

Say hello to iPhone 14 and the new, supersized iPhone 14 Plus – iPhone 14 Pro will be available from $999, and and Pro Max at $1099, with storage options up to 1TB. Preorders start September 10 for the full ine, the 14 will ship September 16 and the 14 Plus ships October 7. Improved low-light image capture across the board and on the high end cinematic mode offers 4K30 or 4K24, and it’s the only smartphone available that shoots ProRes and offers Dolby HDR, end-to-end. Rounding out the revamped line: iPhone SE starts at $429, iPhone 12 from $599, iPhone 13 from $599, iPhone 14 from $799. The new iPhone 14 series has a dramatically improved battery life, boasted as “all day” though the specifics are unclear and “groundbreaking safety features designed to save lives.

Apple Watch Ultra

At $799 across the board, this is Apple’s most rugged watch to date – “good diving to 40 meters / 130 feet,” and, “can withstand dynamic forces of kite surfing or wakeboarding.” If you’re active in the water, it’s hard to imagine an everyday watch that has even a fraction of these features. Technical specs: 2000-nit display, Mil-STD 810, and…