Is Solana Trying To Become The Apple Of The Crypto World?


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  • With the opening of a retail store location in NYC, Solana appears to be following the strategy first popularized by Apple nearly 20 years ago
  • With new products and experiences for consumers to sample at the store, Solana could transform how people think about blockchain and crypto
  • Going forward, Solana could also use its new retail strategy to attract developers, entrepreneurs, and tech early adopters to its vision for Web3

In what is a first for the crypto world, blockchain pioneer Solana  (SOL  0.61% )  has launched a real-world physical store in New York City. While the store just opened to the public, images are already circulating across social media, and Solana has made no secret of the fact that the new Solana Spaces store will look and function much like an Apple Store. 

For anyone who has tracked the rise of Apple  (NASDAQ: AAPL)  over the past two decades, this move into real-world retail is clearly huge news for Solana. After all, it was arguably the launch of the Apple Store retail concept back in 2001 that brought Apple forever into the consumer mainstream and helped it become one of the most valuable brands in the world. What Steve Jobs realized back then was that consumers needed a real-world way to learn about and experience all the amazing things they could create with Apple products. So just imagine if Solana is able to capture just a small fraction of Apple’s retail magic in the future.

The blockchain IRL

The real genius of Solana’s move, of course, is that it will help everyday people understand what the blockchain is in real life (IRL). For example, Solana Spaces staff will help you set up your crypto wallet and help you buy your first non-fungible tokens (NFTs). At the same time, you will be able to check out the upcoming Solana mobile phone (the world’s first “crypto phone”) and buy Solana-related merchandise.

In addition, there will be interactive art installations, and plenty of ways to learn more about Solana and its plans for the future of Web3, which can best be thought of as what comes next after the internet. According to crypto enthusiasts, of course, Web3 refers to a decentralized online ecosystem built on the blockchain. So is…