Kraft Explains Its Decision to Charge for Its IPhone App – Advertising Age

NEW YORK (AdAge.com) — To charge or not to charge. That’s the question many marketers and media companies building mobile apps are asking themselves. Kraft, which has arguably been one of the more successful marketers in the iPhone App Store …

Read the whole story here: Kraft Explains Its Decision to Charge for Its IPhone App – Advertising Age

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