Mattel’s Apptivity Integrates IPad With Physical Toys – PCWorld

Mattel's Apptivity Integrates IPad With Physical Toys
PCWorld
Mattel has launched Apptivity which allows kids to interact with games on Apple's iPad using screen-safe toys, including Hot Wheels cars, the company said on Wednesday. Like many others, Mattel has taken notice of the immense success of Apple's iPad,

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