New iPad owners pay big ‘halo’ dividends for Apple – ITworld.com


USA TODAY

New iPad owners pay big 'halo' dividends for Apple
ITworld.com
April 29, 2012, 7:45 AM — The iPad is giving Apple entree to millions of customers who have never purchased one of company's products before, a research firm said today. One-in-four buyers of the iPad tablet is new to Apple, said Ben Arnold,
iPad replaces iPod as first Apple product consumers purchase: reportNew York Post
A quarter of iPad owners say it's their first Apple deviceCNET
One in four iPad purchases are made by first-time Apple ownersApple Insider
Forbes –Macworld –Ars Technica
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