A group of more than 100 people involved in worldwide television and movie production has sent an open letter to Apple CEO Tim Cook concerning Apple’s Final Cut Pro video editing software. The letter asks Apple to ‘publicly stand by the use of Final Cut Pro’ in professional television and film production. The letter is aimed at the executives ‘who set the priorities of the Final Cut Pro development team and the Apple managers whose policies limit the public marketing of Final Cut Pro to a couple of website updates a year and some mentions in Apple keynotes about how much faster Apple hardware is getting.’ On a basic level, the letter asks Apple to commit to the professional TV and filmmaking industry and ensure that video editors will be able to use Final Cut Pro as part of their work and better collaborate with their peers.
Many editors, amateurs and pros alike, love Final Cut Pro due to its speed and features. It remains a popular choice for many smaller creators. However, it isn’t widely adopted in the industry due to a lack of adherence to industry standards. An excerpt from the open letter reads:
We are professionals working in Hollywood and other high-profile movie and TV markets all over the world. We are excited by Final Cut Pro. We think that it is the biggest leap forward in editing technology since the move to digital. We think it’s incredible.
We also think it’s incredible that some of us still can’t choose it to do our work. Work that could easily include productions for your very own Apple TV+ service.
Final Cut Pro is a wonderful application used by many YouTubers, education and small business content creators worldwide. We know why it is successful. It is liberating, efficient and fun to work with. But, unfortunately in professional film and TV, editors who use Final Cut Pro are a tiny minority.
We ask Apple to promote Final Cut Pro publicly and add the few remaining features that our industry has consistently stated are needed.
Further, the signees request public support from Apple for professional use of Final Cut Pro, the integration of third-party products and solutions into Final Cut Pro and flexibility from Apple to fully adopt industry standards….