Paddle unveils ‘first alternative’ to Apple’s App Store In-App Purchase system following Epic ruling

Even though the Epic vs. Apple case is likely far from over, software revenue platform Paddle is looking to get in on the fallout early. Following Judge Yvonne Gonzalez Rogers’ ruling last month that Apple must allow App Store developers to redirect users to other payment systems, Paddle has announced what it is marketing as “the industry’s first alternative In-App Purchasing system for iOS.”


First and foremost, it’s important to note that Paddle is relatively early with this announcement. Judge Rogers has given Apple until December to update its App Store guidelines to accommodate the injunction. As a reminder, here is the exact wording from the ruling:

Apple Inc. and its officers, agents, servants, employees, and any person in active concert or participation with them (“Apple”), are hereby permanently restrained and enjoined from prohibiting developers from (i) including in their apps and their metadata buttons, external links, or other calls to action that direct customers to purchasing mechanisms, in addition to In-App Purchasing and (ii) communicating with customers through points of contact obtained voluntarily from customers through account registration within the app.

Furthermore, there has been quite a bit of debate about what exactly Apple will be required to do to satisfy the ruling. So between the lack of clarity around the requirements and Epic’s appeal of the ruling, it’s possible – or even likely – that the December deadline gets extended.

Regardless, here’s what Paddle is announcing today.

The announcement

Paddle says that its “Paddle In-App Purchase” system is the “industry’s first alternative In-App Purchasing system for iOS.” It reportedly offers “all the same benefits of the App Store, without the hefty price tag, and with greater control over the user experience.

The company explains that fees for the platform will be identical to what it charges for its other revenue platform offerings: 10% for transactions under $10 and 5% for transactions over $10:

Paddle In-App Purchase is a true like-for-like, drop-in replacement for Apple’s IAP, allowing developers to maintain a seamless…