Study: Fanboys confuse brands with self-image – The Loop

Study: Fanboys confuse brands with self-image
The Loop
Apple isn'ta only computer company – that's why they dropped the word “Computer” from Apple Computer. They sell lifestyle products that incorporate technology, under a single brand. Noone likes a label, but this one seems to fit.

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Source:Study: Fanboys confuse brands with self-image – The Loop

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