Stunning iPhone 15 Pro Details, Massive iPhone Leaks, Cheeky MacBook Air Decision.

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Taking a look back at another week of news and headlines from Cupertino, this week’s Apple Loop includes stunning iPhone 15 Pro details, powerful camera upgrade, a larger iPhone display, Apple’s cheeky MacBook Air decision, key apps launched for iPad, and how long does an iPhone last?

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).

Apple Orders New iPhone Buttons

More details on the iPhone 15 Pro’s new solid state ‘action button’ have come to light through the supply chain, with a large order for suitable parts acknowledged by supplier Cirrus Logic.

“The supplier is Cirrus Logic, and it provides parts for the haptic (vibration) feedback on iPhones. In November, the company revealed an expanded partnership that would bring a new High-Performance Mixed-Signal (HPMS) chip to a key strategic partner. The rumor mill exploded, and multiple leaks over subsequent months revealed plans for the replacement of the physical volume rocker with solid-state buttons on iPhone 15 Pro models — buttons the HMPS chip would enable.”

(Forbes).

The Twists And Turns Of The Camera

As with every manufacturer, getting the most out of a camera is an area where technological prowess and promotional wins can be found. The next iPhone models are no different, and Apple is bringing new ideas to the iPhone:

“As widely rumored, the iPhone 15 Pro Max will exclusively feature an upgraded Telephoto lens with periscope technology… With a periscope lens, light absorbed by the image sensor is bent or “folded,” allowing for a greater distance between the camera elements within the compact design of a smartphone. This technology allows for…

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