The iPhone's Not the Cause of Apple's Success – It's the Effect

How can a brand like Apple manage to turn out the kind of growth it enjoyed last quarter in this kind of economy, especially considering that its products generally tend to be pricier than its competitors’? It’s tempting to credit iPhone sales for Apple’s Q2 numbers, but perhaps the secret really lies in the importance placed on quality, durability …

Read the whole story here: The iPhone's Not the Cause of Apple's Success – It's the Effect

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