Three Winning Moves That Destroy Apple’s Competition


Thanks to the M1 processor, Apple and its Mac range of computers has delivered performance that is not only unrivalled, but will have the competition spending much of 2021 playing catch-up. While they do that, Apple is going to bring in faster chips, new designs, and three new Mac machines running Apple Silicon.

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As it stands, the M1 chip is the new benchmark that the competition needs to beat. While the competition might be able to reach the mark set down by the M1 chip, its what comes next that should be keeping Intel, AMD, Qualcomm, and other chip manufacturers.

All three of Apple’s Mac machines run from the M1 processor. There’s a slight difference in the MacBook Air, which only sports seven cores in the lower tier model’s GPU. The big difference is in the thermals of the machines. With the mac Mini able to shift more hot air around than the MacBook Pro, which in turn can shift more hot air around than the fanless MacBook Air, there are performance benefits that change across the range.

Now imagine the M1 processor in a unit with much more airflow around the chips, for example the sort of cooling power that you can find in PC gaming laptops. With the M1 starting out in lowest reaches of Apple’s portfolio, and already outperforming Windows 10 machines in that are much further up the portfolios of the competitions.

And the M1 is going to be the lowest performing Apple Silicon processor for macOS in history.

What comes next? Well there is every indication that Apple is going to ‘step up’ its Apple Silicon processors. The expectation on the chip front for 2021 is that Apple will upgrade the current processor to the presumptively named M1X, and the second generation M2 will join the team.

In terms of hardware updates, next year should see new versions of…

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