Twitter Ad Models Could Open PPC Trademark Can Of Worms (Laurie Sullivan/MediaPost)

Laurie Sullivan / MediaPost:
Twitter Ad Models Could Open PPC Trademark Can Of Worms  —  Allowing marketers to bid on trademarked keywords they don’t own has been a bit of a gray issue for search engines.  For starters, some marketers turned it into a strategy, bidding up competitor’s keywords to gain the upper hand.


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