‘Ultra-Rare’ Mid-90s Omega Sports Apple Computer Sneakers On Sale for $50,000


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An “ultra-rare” pair of mid-90s Omega Sports official Apple Computer sneakers are now on sale from the auction house Sotheby’s for $50,000 (via BBC News).

The sneakers feature a white leather upper with rainbow Apple logos on the tongue and next to the laces, as well as an air cushioning window in the heel. They are men’s U.S. size 10.5 and are accompanied by an alternative pair of red laces. (I’m a size 10.5, so if anyone is looking for a great gift idea for my upcoming birthday, feel free to buy them for me.)

In 1986, Apple briefly offered Apple-branded merchandise and clothing called “The Apple Collection,” which featured the well-known rainbow Apple logo, as well as Macintosh computer imagery. However, these shoes were custom-made for Apple employees in the 1990s and were a one-time giveaway at a conference. They have never been sold to the public.

The online listing reads:

Custom-made for Apple employees, these ultra-rare sneakers were a one-time giveaway at a National Sales Conference in the mid-’90s. More than 22,000 Apple consumers purchased clothing and accessories from the brand in 1985, a testament to the public’s dedication across categories. For the products outside of Apple’s zone of expertise, they would partner with leading brands such as Lamy, Honda, and Braun to apply their iconic Apple branding to various white label products.

Featuring a predominately white upper, the old school rainbow Apple logo — on both the tongue and lateral quarter — is a standout detail. Having never reached the general public, this particular pair of sneakers is one of the most obscure in existence and highly coveted on the resale market.

The sneakers are said to be “new in the box,” Although there is yellowing around the midsoles and glue, and light marks on the toe boxes due to their age. The auction house also warns, “Sneakers manufactured 10 years or more prior to date of sale may display signs of age and may deteriorate faster with wear.”