Volkswagen to Rely Solely on IPhone App for GTI Launch – Advertising Age

NEW YORK (AdAge.com) — Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry. VW’s Real Racing GTI game for the iPhone and iPod Touch in …

Read the whole story here: Volkswagen to Rely Solely on IPhone App for GTI Launch – Advertising Age

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