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Although Apple held a September virtual event (here’s everything Apple announced), those expecting iPhones were disappointed — the event focused on the new Apple Watch 6, Apple Watch SE and iPads instead. The announcement date for the iPhone 12, 12 Pro, 12 Max and possible 12 Pro Max (or the iPhone 12 Mini?) remains up in the air. Note that Apple has not confirmed the names of the phones, but we’ll go with those for now. Our best guess, however, as to when Apple will announce the phones is either Oct. 13 or 14.
Before we explain why, note that Apple has not released any official information and didn’t respond to a request for comment. What we do know, however, is that the iPhone was definitely delayed “a few weeks” from its usual September timeline. Even before the company confirmed this back in July, we knew the COVID-19 outbreak forced suppliers in China to shut down or operate on limited capacity. This affected not only Apple’s inventory in September, but it will have an affect on sales, too. Apple also closed its US retail stores, though now some have reopened in limited ways.
Because Apple’s iPhone events usually occur in mid-September after Labor Day, “a few weeks” delay pushes us into October territory. That and, well, September already came and went.
As for why we picked a date in early- to mid-October, there are a few reasons. Japanese financial news outlet Nikkei Asian Review reported that Apple was starting production for its 5G iPhones in mid-September, meaning products are coming down the pipeline sooner than later. Apple will also want enough devices to move in time for the holiday season and Black Friday. Lastly, it’s in Apple’s best interest to pick a date where the likelihood of being swallowed up by even bigger news is low. Though no day in 2020 is guaranteed to be a slow news day, the US…