Will the rich get richer with Apple’s new app store ads

moneyjump Apple’s reveal of sponsored search ads on the App Store was overshadowed by its simultaneous opening up and improvement of its subscription offerings. But for the average developer or publisher, the ads will have a much more immediate effect on their business. Paid ads won’t begin until Apple has completed a period of free testing. In the interim, App Store publishers should be… Read More
Apple – TechCrunch