Yes, Tim Cook’s Vision Pro headset “killed” Steve Jobs’ iPhone! Apple has a new superstar

Thinking about what makes Apple products great, we often mention software, hardware, support, ecosystem integration, as well as ease of use. However, one thing few people talk about is how important attention is to a product like the new iPhone, for example.

Of course, the amount of attention a product receives will likely correspond to the marketing effort around it as well as brand recognition; simple stuff – no rocket science. That being said, every now and then we see a product so disruptive that it pretty much markets itself, and not only that but also manages to steal the attention from pretty much anything else around it.As far as Apple is concerned, such tech products include the original iPhone, iPad, Apple Watch, and (to an extent) the M1 MacBooks (2020), while in recent history, the company’s hottest, most popular product must be the ubiquitous AirPods (debuted 2016). In other words, even if you’re Apple, a disruptive piece of tech isn’t something you launch every year – even if you have the strongest marketing team and brand recognition in the world.

Smooth transition incoming…

And that’s exactly what makes Apple Vision Pro a product that can and likely will steal the spotlight from the usual suspects in Apple’s 2023-2024 product lineup like the iPhone 15. Why? Well, the iPhone 15 will look more boring than ever next to Apple Vision Pro. But hold on, let me elaborate…

Apple has a new superstar: iPhone might be Apple’s best-selling product but it’s no longer the most exciting one

Let’s be honest, folks… Smartphones are getting a little bit boring.

Despite the fact our phones can do more than ever, they’ve lost the novelty/wow factor that used to excite people – they are no longer the super exciting piece of tech that fits in your pocket. Feel free to weigh in with your own take in the comments but I think that’s because we take phones for granted now – which makes total sense. They’ve become a constant part of our day/lives; an object we don’t really think about but just… use.